Profitable Customer Acquisition

Answer

A case study on Melissa Davies' journey to slash customer acquisition costs and increase profit by $21k through strategic tracking.

Source: 191. How Melissa reduced her cost of acquiring a customer by 44% on The Ecommerce Roadmap.

Top episodes

1. 1. 191. How Melissa reduced her cost of acquiring a customer by 44%

   The Ecommerce Roadmap

   A case study on Melissa Davies' journey to slash customer acquisition costs and increase profit by $21k through strategic tracking.

2. 2. Why Your ROAS Target Is Killing Your Business (And How to Fix It)

   The Bottom Line: Ecommerce Tactics for Profitable Growth

   An exploration of why traditional ROAS targets can harm business health and how to align acquisition with LTV for actual profit.

3. 3. Ecommerce: Your First-Time Offer Sucks (Here’s How to Fix It)

   Ecommerce: The Hammersley Brothers

   A deep dive into 'Recruitment Offers' and how to structure first-time deals to scale customer acquisition effectively.

← Search again on AskThePods