Sabir Semerkant shares 8 steps for Shopify growth, focusing on profitable customer attraction and the marketing tactics needed to scale sustainably.
Sabir Semerkant shares 8 steps for Shopify growth, focusing on profitable customer attraction and the marketing tactics needed to scale sustainably.
Melissa Davies shares her journey of reducing customer acquisition costs (CAC) by 44%, resulting in an extra $21k in profit.
A deep dive into why ROAS targets can be misleading and how to align acquisition metrics with actual financial profitability and LTV.