Focuses on SKU-level profitability and multi-channel metrics including Gross/Net profit, CAC, LTV, and ROAS.
Focuses on SKU-level profitability and multi-channel metrics including Gross/Net profit, CAC, LTV, and ROAS.
Explores using financial metrics like profit margin, COGS, and ROI to grow sales and identify profitable product opportunities.
Challenges common vanity metrics like ROAS and revenue, focusing instead on real net profit and the financial math of scaling brands.