Explores the emergence of Vendor P&L analysis and its importance for brands to assess channel-specific profitability on Amazon.
Explores the emergence of Vendor P&L analysis and its importance for brands to assess channel-specific profitability on Amazon.
Discusses how to aggregate data from Shopify, Amazon, and other marketplaces to get a holistic view of cross-channel performance and net profitability.
A 'Biz Bite' episode focused on analyzing sales data and marketing strategy when operating across multiple e-commerce platforms.