Product-Market Fit In Beverages

Answer

Paul Voge, CEO of Aura Bora, discusses finding product-market fit for his sparkling water brand in a saturated beverage market.

Source: Persistence and Patience with Paul Voge, Co-Founder and CEO of Aura Bora on Stairway to CEO.

Top episodes

1. 1. Persistence and Patience with Paul Voge, Co-Founder and CEO of Aura Bora

   Stairway to CEO

   Paul Voge, CEO of Aura Bora, discusses finding product-market fit for his sparkling water brand in a saturated beverage market.

2. 2. A Category Worth the Shot with David Crooch, Co-Founder and CEO of Ritual Zero Proof

   Stairway to CEO

   David Crooch explains the journey of Ritual Zero Proof, the first American spirit alternative, focusing on category creation and market fit.

3. 3. Break One Rule and Break It Hard: Disrupting the Soda Industry with a Healthy Spin

   Shopify Masters

   Two entrepreneurs discuss disrupting the soda industry with a healthy alternative and building resonance with health-conscious consumers.

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