Product-Channel Fit

Answer

Andrew Faris joins to discuss P&L design and the specific necessity of product-channel fit when expanding from DTC into mass retail.

Source: From Hope to Reality: P&L Design That Drive E-commerce Profitability on eCommerce Evolution.

Top episodes

1. 1. From Hope to Reality: P&L Design That Drive E-commerce Profitability

   eCommerce Evolution

   Andrew Faris joins to discuss P&L design and the specific necessity of product-channel fit when expanding from DTC into mass retail.

2. 2. How Siblings Are Turning Slow Living Into a Thriving Refillable Candle Brand

   Shopify Masters

   The founders of Siblings discuss how they navigated different sales channels to scale their refillable candle brand.

3. 3. Expanding your DTC business to wholesale and into new product lines with Dan from Uther Supply

   eCommerce MasterPlan

   Uther Supply's founder explains moving from ecommerce-only into major retailers like Dick's Sporting Goods.

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