Mark and Ian discuss the best ways to validate a new product idea and how to determine if it has the potential to scale before launching.
Mark and Ian discuss the best ways to validate a new product idea and how to determine if it has the potential to scale before launching.
Focuses on the strategy of 'testing' products on Amazon by using small quantities to validate demand before committing significant capital.
Entrepreneur-in-Residence Filipe Castro Matos shares frameworks for building products around real customer needs and executing effective GTM strategies.