Product Targeting Ads

Answer

A deep dive into the 'Honeymoon Period' for new products, specifically discussing how to use Product Targeting (Sponsored Products) to drive initial sales and awareness.

Source: The Cold Reality of the Honeymoon Period & External Traffic Part 1 on Seller Sessions.

Top episodes

1. 1. The Cold Reality of the Honeymoon Period & External Traffic Part 1

   Seller Sessions

   A deep dive into the 'Honeymoon Period' for new products, specifically discussing how to use Product Targeting (Sponsored Products) to drive initial sales and awareness.

2. 2. Strategic Clicks: PPC Precision, Retail Media, and 'The Golden Rules'

   The Seller's Edge

   Alex discusses precision in PPC campaigns, specifically focusing on product attribute targeting and the 'golden rules' of retail media.

3. 3. Amazon PPC - Expanded Product Targeting Match Type

   Seller Sessions

   This episode focuses on a specific Technical update: Amazon's Expanded Product Targeting Match type for Sponsored Products.

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