Focuses on how ecommerce brands often mistakenly avoid simple answers in favor of complexity, and how simple things are what truly scale.
Focuses on how ecommerce brands often mistakenly avoid simple answers in favor of complexity, and how simple things are what truly scale.
Challenges the 'more products = more sales' myth, explaining how SKU proliferation creates complexity and stock problems.
Discusses scaling health and wellness brands by focusing on a minimal number of SKUs and product clarity.