Mike Jackness and Michael Kaufman discuss using lifetime warranties as a tool for market differentiation and customer connection.
Mike Jackness and Michael Kaufman discuss using lifetime warranties as a tool for market differentiation and customer connection.
Explores how Montana Knife Co uses craft, quality, and scale to differentiate their products in the knife industry.
Cinthya Coutinho discusses building a quality-oriented operation and using quality as a primary differentiator for eco-friendly products.