Brandon Horoho of Montana Knife Co discusses scaling a brand built on master craftsmanship, high-quality handmade products, and standing out in a crowded market.
Brandon Horoho of Montana Knife Co discusses scaling a brand built on master craftsmanship, high-quality handmade products, and standing out in a crowded market.
Michael Kaufman, CEO of ProTuff Products, explains how he uses lifetime warranties to differentiate his products and establish a reputation for quality on Amazon.
This episode explores how Ghost Town Oats used product innovation and unique positioning to differentiate itself and sell out during its launch.