The founders of Montana Knife Co discuss scaling a brand built on master craftsmanship and extreme product quality to stand out in a crowded market.
The founders of Montana Knife Co discuss scaling a brand built on master craftsmanship and extreme product quality to stand out in a crowded market.
Mike Jackness and Michael Kaufman discuss using extended warranties and high build quality as a way to differentiate on Amazon and capture customer data.
Learn how Ghost Town Oats used community support and specialized product benefits to create a differentiated product that sells out during launch.