Product Positioning

Answer

Emma Schermer Tamir explores strategic brand and product positioning, using the Stanley brand transformation as a case study.

Source: Mastering Market Positioning to Stand Out in a Crowded Space - with Emma Schermer Tamir on eCommerce Marketing Podcast.

Top episodes

1. 1. Mastering Market Positioning to Stand Out in a Crowded Space - with Emma Schermer Tamir

   eCommerce Marketing Podcast

   Emma Schermer Tamir explores strategic brand and product positioning, using the Stanley brand transformation as a case study.

2. 2. Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway

   2X eCommerce Podcast

   Ex-PepsiCo strategist Kathy Guzmán Galloway shares professional frameworks for brand and product positioning specifically for DTC brands.

3. 3. What Are You Selling?

   Ecommerce Playbook

   Andrew Faris discusses the foundational question of what you are selling and how to optimize your marketing and brand positioning relative to competitors.

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