Product Positioning

Answer

Ex-PepsiCo strategist Kathy Guzmán Galloway shares professional frameworks for brand and product positioning to transform DTC businesses.

Source: Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway on 2X eCommerce Podcast.

Top episodes

1. 1. Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway

   2X eCommerce Podcast

   Ex-PepsiCo strategist Kathy Guzmán Galloway shares professional frameworks for brand and product positioning to transform DTC businesses.

2. 2. "8-D Method" that has generated over $1 billion in eCommerce sales → Sabir Semerkant

   2X eCommerce Podcast

   Sabir Semerkant breaks down his 8-D method, highlighting the critical role of product and brand positioning in scaling eCommerce to $1 billion.

3. 3. Thinking Beyond Amazon to Build a Brand with Highest Value - Andrew Hurley & Matt Helming - Amazon Legends - Episode #249

   Amazon Legends Podcast

   Amazon experts explore 'Thinking Beyond Amazon' by utilizing positioning to build high-value brands that avoid price-wars.

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