Product Portfolio Optimization

Top 3 podcast episodes answering this question on AskThePods · optimizing a product portfolio strategy.

Answer

Explores the 80/20 rule in product catalogs, explaining how most brands suffer from too many products and should focus on high-performers to reduce complexity.

Source: Ecommerce: The 80:20 Product Rule on Ecommerce: The Hammersley Brothers.

Top episodes

  1. 1. Ecommerce: The 80:20 Product Rule

    Ecommerce: The Hammersley Brothers

    Explores the 80/20 rule in product catalogs, explaining how most brands suffer from too many products and should focus on high-performers to reduce complexity.

  2. 2. Product Innovation Deep Dive: How to Develop a Best-Selling SKU → Kunle Campbell

    2X eCommerce Podcast

    A deep dive into developing best-selling SKUs and auditing existing catalogs to remove underperforming products that drain resources.

  3. 3. Maximizing Profitability at SKU Level While Selling thru Multiple Channels - Elvis Dieguez - Amazon Legends - Episode #259

    Amazon Legends Podcast

    Former Amazon executive Elvis Dieguez discusses SKU-level profitability and inventory optimization strategies for multi-channel sellers.

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