Product Portfolio Optimization

Answer

Kunle Campbell discusses how to evaluate a product catalog, identifying which SKUs to keep and which to cut based on performance and resource allocation.

Source: Product Innovation Deep Dive: How to Develop a Best-Selling SKU → Kunle Campbell on 2X eCommerce Podcast.

Top episodes

1. 1. Product Innovation Deep Dive: How to Develop a Best-Selling SKU → Kunle Campbell

   2X eCommerce Podcast

   Kunle Campbell discusses how to evaluate a product catalog, identifying which SKUs to keep and which to cut based on performance and resource allocation.

2. 2. Ecommerce: The Stock Mistake Killing Your ROAS

   Ecommerce: The Hammersley Brothers

   Mark and Ian explain how inventory management and SKU optimization impact ROAS, focusing on the 20% of products that drive the majority of sales.

3. 3. Maximizing Profitability at SKU Level While Selling thru Multiple Channels - Elvis Dieguez - Amazon Legends - Episode #259

   Amazon Legends Podcast

   Former Amazon executive Elvis Dieguez shares strategies for SKU-level profitability and inventory optimization across multiple sales channels.

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