Explores the 'stock mistakes' in large product catalogs and the importance of focusing marketing spend on top-performing items within a portfolio.
Explores the 'stock mistakes' in large product catalogs and the importance of focusing marketing spend on top-performing items within a portfolio.
Mark and Ian unpack why a small number of products drive most sales and how to manage the lifecycle of 'recruitment' vs 'dead-weight' products.
IQBAR founder Will Nitze discusses product lifecycle management and how supply chain control impacts the profitability of a product portfolio.