Product Portfolio Expansion

Answer

Pizza Cupcake founders share their strategy for launching a second product and expanding their brand beyond their initial hero offering.

Source: The Recipe for Launching Your Second Product on Shopify Masters.

Top episodes

1. 1. The Recipe for Launching Your Second Product

   Shopify Masters

   Pizza Cupcake founders share their strategy for launching a second product and expanding their brand beyond their initial hero offering.

2. 2. New Product Launch Strategy, Net New Reach on Meta, and Big Partnership Swings

   Marketing Operators

   Marketing experts discuss strategies for new product launches, category expansion, and leveraging partnerships to grow a brand's reach.

3. 3. CPG veteran Justin Gold on how he's advancing Rudi's Bakery's product pipeline

   Modern Retail Podcast

   CPG veteran Justin Gold discusses reinventing a legacy brand through a modern product pipeline and strategic line extensions.

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