Explores identifying gaps in the Amazon market by observing competitor strategies and unmet consumer needs in specific segments.
Explores identifying gaps in the Amazon market by observing competitor strategies and unmet consumer needs in specific segments.
Brandon Eley discusses the advantages of choosing complex products and targeting underserved segments to build a defensible ecommerce brand.
Scott Needham breaks down opportunities for brand owners to identify valuable brands and underserved niches using SmartScout and competitive intelligence.