Explores how to identify profitable niche gaps on Amazon by looking for 'irrational' shopper behavior and unmet needs that larger competitors overlook.
Explores how to identify profitable niche gaps on Amazon by looking for 'irrational' shopper behavior and unmet needs that larger competitors overlook.
Brandon Eley discusses the advantages of choosing complex, underserved niches over broad categories to reduce competition and increase brand loyalty.
Scott Needham breaks down strategies for pinpointing underserved areas within large categories like grocery and beauty using competitive intelligence tools.