Product Marketing

Answer

Ghia founder Melanie Masarin discusses launching a product in an emerging category, focusing on go-to-market strategy and market positioning.

Source: The Playbook for Companies in Emerging Categories on Shopify Masters.

Top episodes

1. 1. The Playbook for Companies in Emerging Categories

   Shopify Masters

   Ghia founder Melanie Masarin discusses launching a product in an emerging category, focusing on go-to-market strategy and market positioning.

2. 2. The Product Launch Roadmap From Designing 6,000+ Successful Products With Graphos Founder, Laurier Mandin

   Ecommerce Exits Podcast

   Laurier Mandin shares insights from launching over 6,000 products, covering product lifecycle management and strategic brand positioning.

3. 3. GENIUS PRODUCT DESIGN TWEAKS THAT SKYROCKET AMAZON PROFITS

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   An exploration of the product development blueprint, focusing on research-driven design tweaks and brand strategy to improve market performance.

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