Product Line Optimization

Answer

Kunle Campbell discusses how to optimize a product line by identifying weak SKUs and using data to drive innovation and SKU development.

Source: Product Innovation Deep Dive: How to Develop a Best-Selling SKU → Kunle Campbell on 2X eCommerce Podcast.

Top episodes

1. 1. Product Innovation Deep Dive: How to Develop a Best-Selling SKU → Kunle Campbell

   2X eCommerce Podcast

   Kunle Campbell discusses how to optimize a product line by identifying weak SKUs and using data to drive innovation and SKU development.

2. 2. Ecommerce: The Stock Mistake Killing Your ROAS

   Ecommerce: The Hammersley Brothers

   Mark and Ian explain how to apply the Pareto principle to your inventory, identifying the 20% of products that drive 80% of revenue.

3. 3. Why You CAN Afford a Bookkeeper With Nathan Hirsch

   Up Arrow Podcast

   Nathan Hirsch discusses the importance of bookkeeping and granular SKU-level profit analysis to optimize a brand's product catalog.

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