Product Line Expansion Strategy

Answer

The founders of Pizza Cupcake discuss the strategic process and execution of launching their second product line.

Source: The Recipe for Launching Your Second Product on Shopify Masters.

Top episodes

1. 1. The Recipe for Launching Your Second Product

   Shopify Masters

   The founders of Pizza Cupcake discuss the strategic process and execution of launching their second product line.

2. 2. CPG veteran Justin Gold on how he's advancing Rudi's Bakery's product pipeline

   Modern Retail Podcast

   CPG veteran Justin Gold discusses advancing Rudi's Bakery's product pipeline through line extensions and category reinvention.

3. 3. Jeff Rudes and Tara Rudes-Dann on L’Agence’s expansion to home and beauty

   The Glossy Podcast

   L’Agence leaders discuss the brand's strategic expansion into home and beauty categories after 16 years.

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