Product Line Expansion

Answer

Pizza Cupcake founders discuss the strategic thinking and tactical execution required to launch their brand's second product successfully.

Source: The Recipe for Launching Your Second Product on Shopify Masters.

Top episodes

1. 1. The Recipe for Launching Your Second Product

   Shopify Masters

   Pizza Cupcake founders discuss the strategic thinking and tactical execution required to launch their brand's second product successfully.

2. 2. Jeff Rudes and Tara Rudes-Dann on L’Agence’s expansion to home and beauty

   The Glossy Podcast

   L’Agence leadership discusses their expansion into home and beauty categories after 16 years in fashion, detailing their growth and brand extension strategies.

3. 3. Expanding your DTC business to wholesale and into new product lines with Dan from Uther Supply

   eCommerce MasterPlan

   Dan Erdman from Uther Supply shares how he expanded his DTC business into new product lines and wholesale channels like Dick's Sporting Goods.

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