Product Line Diversification

Answer

Braxton Manley discusses expanding his DTC brand from a single product (Apple Watch bands) into new lines using the same core sustainable materials.

Source: Maker of Apple Watch Bands Looks to Diversify on Ecommerce Conversations.

Top episodes

1. 1. Maker of Apple Watch Bands Looks to Diversify

   Ecommerce Conversations

   Braxton Manley discusses expanding his DTC brand from a single product (Apple Watch bands) into new lines using the same core sustainable materials.

2. 2. True Classic CEO Ben Yahalom: 'Diversification is key to marketing success'

   The Glossy Podcast

   True Classic's CEO explains how the brand moved beyond its core T-shirt business into activewear, denim, and chinos to drive profitable growth.

3. 3. Building A Brand From Your Hometown

   Shopify Masters

   Balraj Jutla shares the journey of Lost Craft brewery, focusing on the logistics of expansion and diversifying into new product lines.

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