A blueprint for turning product launches into events. This 2023 update covers the A-Z process of planning and executing a marketing plan for new products.
A blueprint for turning product launches into events. This 2023 update covers the A-Z process of planning and executing a marketing plan for new products.
Jim Huffman shares the 'Sold-Out Playbook,' detailing the three phases of a launch strategy (pre-launch, launch, and growth) to drive immediate demand.
Becca Millstein of Fishwife discusses planning a successful business and product launch on a budget, focusing on building anticipation and high-impact marketing.