Michael Markesbery, CEO of OROS Labs, explains how identifying unaddressed industry problems leads to groundbreaking material technology and market disruption.
Michael Markesbery, CEO of OROS Labs, explains how identifying unaddressed industry problems leads to groundbreaking material technology and market disruption.
Dr. Julie Chung and Kent Yu share how they used product innovation and strategic repositioning to convince Sephora to create an entirely new retail category.
IQBAR founder Will Nitze discusses using Blue Ocean Strategy and iterative development to find uncompetitive niches in crowded markets.