Product Innovation In Cpg

Answer

Ben Goodwin of Olipop discusses CPG market trends, startup scaling, and the specific innovation cycles required for product development.

Source: Beverages and Brain Scans with Ben Goodwin, Co-Founder and CEO of Olipop on Stairway to CEO.

Top episodes

1. 1. Beverages and Brain Scans with Ben Goodwin, Co-Founder and CEO of Olipop

   Stairway to CEO

   Ben Goodwin of Olipop discusses CPG market trends, startup scaling, and the specific innovation cycles required for product development.

2. 2. How a Mexican Food Brand Turns Restaurant Trends Into Pantry Staples

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   Somos co-founder Miguel Leal explains how to translate restaurant culinary trends into successful consumer packaged goods.

3. 3. Ep 262: Hero Cosmetics - Ju Rhyu: Reversing the DTC Playbook and the $630MM Hero CPG Needs

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   Ju Rhyu shares the story of Hero Cosmetics, focusing on how unique product innovation led to a $630M acquisition.

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