Product Expansion Strategy

Answer

Jessica Totillo Coster explores how to distinguish between smart growth moves and 'shiny distractions' when adding new revenue streams or products.

Source: 332. More Revenue Streams, More Problems? Strategic vs. Reactive Expansion on eCommerce Badassery.

Top episodes

1. 1. 332. More Revenue Streams, More Problems? Strategic vs. Reactive Expansion

   eCommerce Badassery

   Jessica Totillo Coster explores how to distinguish between smart growth moves and 'shiny distractions' when adding new revenue streams or products.

2. 2. The Recipe for Launching Your Second Product

   Shopify Masters

   The founders of Pizza Cupcake discuss the specific strategy and preparation required to launch their second product line.

3. 3. CPG veteran Justin Gold on how he's advancing Rudi's Bakery's product pipeline

   Modern Retail Podcast

   CPG veteran Justin Gold discusses reinventing Rudi’s Bakery through product pipeline advancements and line extensions.

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