Product Expansion Strategy

Answer

Breaks down the framework for moving from a single product/stream to multiple, focusing on strategic vs. reactive growth.

Source: 332. More Revenue Streams, More Problems? Strategic vs. Reactive Expansion on eCommerce Badassery.

Top episodes

1. 1. 332. More Revenue Streams, More Problems? Strategic vs. Reactive Expansion

   eCommerce Badassery

   Breaks down the framework for moving from a single product/stream to multiple, focusing on strategic vs. reactive growth.

2. 2. The Recipe for Launching Your Second Product

   Shopify Masters

   A case study on launching a second product and the strategy required to make an expansion successful for a niche brand.

3. 3. CPG veteran Justin Gold on how he's advancing Rudi's Bakery's product pipeline

   Modern Retail Podcast

   Discusses advancing a product pipeline and introducing line extensions to keep a legacy brand relevant to modern consumers.

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