Product Expansion

Answer

Kristin DiCunzolo discusses Lively's evolution, focusing on product line extensions into adjacent categories to drive growth and customer loyalty.

Source: New Lively CEO Kristin DiCunzolo on the next era of the DTC brand on The Glossy Podcast.

Top episodes

1. 1. New Lively CEO Kristin DiCunzolo on the next era of the DTC brand

   The Glossy Podcast

   Kristin DiCunzolo discusses Lively's evolution, focusing on product line extensions into adjacent categories to drive growth and customer loyalty.

2. 2. New Product Launch Strategy, Net New Reach on Meta, and Big Partnership Swings

   Marketing Operators

   This episode covers new product launch strategies, category expansion, and leveraging partnerships to scale brand reach.

3. 3. When a Passion for Plants Grows Into a Business

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   April and Daryk Mall share their journey of scaling 'Unsolicited Plant Talks' and the hurdles of expanding a niche hobby business.

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