Erika Geraerts of Fluff explains how to run a successful limited drop model, opening her store only four times a year to maximize profit and community engagement.
Erika Geraerts of Fluff explains how to run a successful limited drop model, opening her store only four times a year to maximize profit and community engagement.
Yong-Soo Chung shares insights into the marketing and logistics behind successful product drops at Urban EDC, focusing on email strategy and consistency.
Better Basics founder Samantha Rayner discusses the transition to a drop model to create scarcity and urgency while managing inventory for a mission-led brand.