Product Drop Strategy

Top 3 podcast episodes answering this question on AskThePods · planning successful product drops.

Answer

Erika Geraerts of Fluff discusses how she runs a highly profitable business by only opening her store four times a year using a limited drop model.

Source: How to Implement a Limited Drop Model Without Losing Money on Shopify Masters.

Top episodes

  1. 1. How to Implement a Limited Drop Model Without Losing Money

    Shopify Masters

    Erika Geraerts of Fluff discusses how she runs a highly profitable business by only opening her store four times a year using a limited drop model.

  2. 2. The Marketing and Logistics of Product Drops | Yong-Soo Chung | Urban EDC & GrowthJet

    Honest Ecommerce

    Yong-Soo Chung discusses the marketing and logistics behind successful product drops for his brand Urban EDC.

  3. 3. Ep 467: Building a Mission-Led Brand: Lessons from Better Basics’ Plastic-Free Journey

    DTC Podcast

    Samantha Rayner shares how Better Basics utilizes a drop model to create scarcity and manage inventory while building a mission-led brand.

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