Product Diversification Strategies

Answer

Braxton Manley of Braxley Bands discusses expanding from a single hero product into multiple categories using sustainable materials.

Source: Maker of Apple Watch Bands Looks to Diversify on Ecommerce Conversations.

Top episodes

1. 1. Maker of Apple Watch Bands Looks to Diversify

   Ecommerce Conversations

   Braxton Manley of Braxley Bands discusses expanding from a single hero product into multiple categories using sustainable materials.

2. 2. E363: Growing and Diversifying Your Ecommerce Business – Under the Hood Part 2 with Sebastien Taché

   The EcomCrew Ecommerce Podcast

   Sebastien Taché explains how to grow and diversify an ecommerce business by adding new product lines and exploring new industries.

3. 3. Building A Brand From Your Hometown

   Shopify Masters

   Balraj Jutla of Lost Craft talks about the logistics of running a brewery and expanding a brand into new product lines.

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