Product Discovery Optimization

Answer

Explores retail discovery gaps, overhyped trends, and how brands can fix the touchpoints where customers first encounter products.

Source: Retail Hype vs. Reality: Fixing Discovery and the One Idea Worth Stealing | Reimagining Retail on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Retail Hype vs. Reality: Fixing Discovery and the One Idea Worth Stealing | Reimagining Retail

   Behind the Numbers: an EMARKETER Podcast

   Explores retail discovery gaps, overhyped trends, and how brands can fix the touchpoints where customers first encounter products.

2. 2. 60% of Amazon Shoppers Use Rufus, and Those Who Do Purchase 2.74x More: Ian Simpson of Sensor Tower on Tracking 60,000 Shoppers

   New Frontier (AI & Ecommerce)

   Analyzes data from 60,000 shoppers using Amazon's Rufus AI assistant and how it dramatically increases purchase rates through optimized discovery.

3. 3. Optimizing for COSMO & "context vs keywords" with Vanessa Hung

   New Frontier (AI & Ecommerce)

   Covers Amazon's COSMO algorithm and the shift from keyword-matching to context-based product discovery and optimization.

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