Product Discovery Optimization

Answer

Suzy Davidkhanian and Sonal Gandhi discuss fixing retail discovery, brand positioning, and the one idea companies should steal to improve how customers find products.

Source: Retail Hype vs. Reality: Fixing Discovery and the One Idea Worth Stealing | Reimagining Retail on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Retail Hype vs. Reality: Fixing Discovery and the One Idea Worth Stealing | Reimagining Retail

   Behind the Numbers: an EMARKETER Podcast

   Suzy Davidkhanian and Sonal Gandhi discuss fixing retail discovery, brand positioning, and the one idea companies should steal to improve how customers find products.

2. 2. Decoding Rufus and AI Powered Search in Ecommerce, and how Sellers should adapt

   New Frontier (AI & Ecommerce)

   Explores how Amazon's Rufus AI changes search and discovery, offering specific strategies like Noun Phrase Optimization and semantic content building for sellers.

3. 3. Optimizing for COSMO & "context vs keywords" with Vanessa Hung

   New Frontier (AI & Ecommerce)

   Vanessa Hung explains how to optimize for Amazon's COSMO algorithm, moving from simple keyword matching to intent-based discovery and context.

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