Explores the reality of retail discovery, common mistakes brands make, and one specific strategy to improve how customers find products in a crowded market.
Explores the reality of retail discovery, common mistakes brands make, and one specific strategy to improve how customers find products in a crowded market.
Discusses the shift in Amazon product discovery driven by AI search agents and how brands must optimize for visibility in the era of LLMs and generative search.
Breakdown of how shoppers discover products using tools like Amazon Rufus and ChatGPT, explaining why AI visibility is the new competitive layer for e-commerce.