Product Content Management

Answer

CMO Marcel Hollerbach discusses managing content complexity through Product Information Management (PIM) and channel strategies.

Source: Tackling Content Complexity on Retail Remix.

Top episodes

1. 1. Tackling Content Complexity

   Retail Remix

   CMO Marcel Hollerbach discusses managing content complexity through Product Information Management (PIM) and channel strategies.

2. 2. Growing Sales and Profits by Leveraging Amazon Content - Aaron Hughes - Amazon Legends - Episode #339

   Amazon Legends Podcast

   Aaron Hughes discusses leveraging Amazon content and the necessity of PIM-DAM software for cross-channel consistency.

3. 3. Scene7's Sheila Dahlgren

   Ecommerce Conversations

   Sheila Dahlgren explores high-resolution product views, digital asset management, and Product Information Management (PIM).

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