Product Category Expansion

Top 3 podcast episodes answering this question on AskThePods · expanding product offerings.

Answer

Kristin DiCunzolo discusses scaling Lively by moving into new product categories and leveraging customer feedback for line extensions.

Source: New Lively CEO Kristin DiCunzolo on the next era of the DTC brand on The Glossy Podcast.

Top episodes

  1. 1. New Lively CEO Kristin DiCunzolo on the next era of the DTC brand

    The Glossy Podcast

    Kristin DiCunzolo discusses scaling Lively by moving into new product categories and leveraging customer feedback for line extensions.

  2. 2. CPG veteran Justin Gold on how he's advancing Rudi's Bakery's product pipeline

    Modern Retail Podcast

    CPG veteran Justin Gold shares how Rudi's Bakery is reinventing itself through product pipeline advancement and category extensions.

  3. 3. New York or Nowhere's Quincy Moore and Liz Eswein on strategizing around big-name collaborations

    The Glossy Podcast

    The founders of New York or Nowhere discuss strategizing category expansion from a digital origin into physical goods like apparel and home.

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