Product Category Diversification

Answer

Braxton Manley discusses expanding his sustainable watch band brand into new product categories using the same core materials to diversify his business.

Source: Maker of Apple Watch Bands Looks to Diversify on Ecommerce Conversations.

Top episodes

1. 1. Maker of Apple Watch Bands Looks to Diversify

   Ecommerce Conversations

   Braxton Manley discusses expanding his sustainable watch band brand into new product categories using the same core materials to diversify his business.

2. 2. Ep 491: Scaling to $1B While Spending Just 5% on Ads – The Simple Modern Playbook

   DTC Podcast

   Bryan Porter of Simple Modern shares how they scaled to $1B by expanding into related product categories and maintaining a low ad-spend ratio.

3. 3. #792: He just left his engineering career and now travels full time without touching his products thanks to Amazon REPLENS

   Silent Sales Machine Radio

   A discussion on the importance of having a diverse book of business and the tactical approach to entering new product categories to reduce risk.

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