Product Category Diversification

Answer

Balraj Jutla discusses expanding Lost Craft beer from a single product into new lines and categories to reduce risk and reach new segments.

Source: Building A Brand From Your Hometown on Shopify Masters.

Top episodes

1. 1. Building A Brand From Your Hometown

   Shopify Masters

   Balraj Jutla discusses expanding Lost Craft beer from a single product into new lines and categories to reduce risk and reach new segments.

2. 2. Maker of Apple Watch Bands Looks to Diversify

   Ecommerce Conversations

   Braxley Bands founder Braxton Manley explains his strategy for diversifying from Apple Watch bands into other product categories using his core material competency.

3. 3. New York Fashion Week Edition: Badgley Mischka’s James Mischka - Getting our collection in front of influencers is ‘the most important thing’

   The Glossy Podcast

   The founders of Badgley Mischka discuss 35 years of growth, specifically how they expanded from eveningwear into various other product categories like prestige fragrance.

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