Product Category Diversification

Answer

Bryan Porter discusses how Simple Modern scaled to a massive brand with minimal ad spend, focusing on brand diversification and community building.

Source: Ep 491: Scaling to $1B While Spending Just 5% on Ads – The Simple Modern Playbook on DTC Podcast.

Top episodes

1. 1. Ep 491: Scaling to $1B While Spending Just 5% on Ads – The Simple Modern Playbook

   DTC Podcast

   Bryan Porter discusses how Simple Modern scaled to a massive brand with minimal ad spend, focusing on brand diversification and community building.

2. 2. Maker of Apple Watch Bands Looks to Diversify

   Ecommerce Conversations

   The founder of Braxley Bands discusses moving from a single product (Apple Watch bands) into new categories using the same core sustainable materials.

3. 3. Why Founders Have to Become Their Own Best Marketer

   OPERATORS

   Elaine Tran of Dippin’ Daisy’s discusses the challenges of manufacturing and the strategic importance of launching new product categories to keep lines running.

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