Product Catalog Expansion

Answer

An in-depth look at using product drops and strategic expansions to grow a DTC brand, featuring real-world examples from Ridge and Jones Road Beauty.

Source: E007: Product Drops: The Tactics and Strategies We're Using On Our Launches Right Now on Marketing Operators.

Top episodes

1. 1. E007: Product Drops: The Tactics and Strategies We're Using On Our Launches Right Now

   Marketing Operators

   An in-depth look at using product drops and strategic expansions to grow a DTC brand, featuring real-world examples from Ridge and Jones Road Beauty.

2. 2. E057: Inside Tecovas: Reporting, Merchandising & Growing the Brand with CMO Krista Dalton

   Marketing Operators

   Krista Dalton (CMO of Tecovas) shares how the footwear brand uses merchandising and data to expand their product catalog while maintaining brand identity.

3. 3. Inside Our Forecasting, Pacing, and Holiday Shipping Strategy for BFCM Success

   Marketing Operators

   A BFCM-focused strategy session that explicitly discusses how new product launches and category expansions drive holiday revenue.

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