This episode covers SKU optimization and managing the product mix to ensure the 20% of products driving 80% of revenue are prioritized for growth.
This episode covers SKU optimization and managing the product mix to ensure the 20% of products driving 80% of revenue are prioritized for growth.
Focuses on catalog organization and variation strategy, teaching brands how to structure their product offerings for better performance and customer experience.
Discusses the relationship between product mix, hero SKUs, and scaling growth, specifically how to align assortment for better advertising performance.