Focuses on the strategy of selecting and marketing a curated subset of products rather than an entire catalog to simplify operations and attract the right customers.
Focuses on the strategy of selecting and marketing a curated subset of products rather than an entire catalog to simplify operations and attract the right customers.
The Chief Merchandising Officer of IPSY explains how the world's largest beauty membership uses curation and personalization to drive sales and manage inventory.
Explains how curated product presentation overcomes customer decision fatigue and creates better holiday shopping experiences.