Vessi's Ray Hua discusses the challenges of targeting specific footwear needs and adapting a patented product for different markets.
Vessi's Ray Hua discusses the challenges of targeting specific footwear needs and adapting a patented product for different markets.
Jana Krekic discusses global growth hacks, focusing on localization and adapting product features to fit international cultural contexts.
Sarah Flint explains how her brand adjusted its product mix and maintained sales despite a 70% drop in the heel market during the pandemic.