Explores technical changes like iOS17 and Google's Privacy Sandbox, explaining how they affect customer reach and tracking.
Explores technical changes like iOS17 and Google's Privacy Sandbox, explaining how they affect customer reach and tracking.
Lizzie Chapman from AdRoll discusses identity solutions and how tools like Google's Topics and FLEDGE APIs fit into the new privacy landscape.
Focuses on the paths Google and Meta are taking toward privacy-centric tracking and the industry-wide shift in data identity.