A review of Shoptalk 2018 focusing on GDPR and the shift toward customer-centric privacy in the wake of the Cambridge Analytica scandal.
A review of Shoptalk 2018 focusing on GDPR and the shift toward customer-centric privacy in the wake of the Cambridge Analytica scandal.
Explores the release of Athena, an AI update for HawkSearch, discussing generative AI, smart responses, and retrieval augmented generation.
A discussion on the buyer's journey and retail strategy research, examining how platform contexts affect consumer behavior.