Hexclad’s President discusses building high-end brand partnerships and the strategy of premiumization to position products as elite.
Hexclad’s President discusses building high-end brand partnerships and the strategy of premiumization to position products as elite.
A discussion on the consumer psychology behind seeking out elite products and the willingness to pay a premium for high-end services.
The Hammersley brothers explain their systems for effectively scaling and marketing high-value, premium ecommerce products.