Premiumization

Top 3 podcast episodes answering this question on AskThePods · premiumization strategies for businesses.

Answer

A breakdown of the K-shaped economy and how brands are navigating the divergence between high-end premiumization and value offerings during the holiday season.

Source: Breaking down the K-shaped economy on The Glossy Podcast.

Top episodes

  1. 1. Breaking down the K-shaped economy

    The Glossy Podcast

    A breakdown of the K-shaped economy and how brands are navigating the divergence between high-end premiumization and value offerings during the holiday season.

  2. 2. S9 E2: Masterclass: Building 9 Figure Celebrity Partnerships (ft. Hexclad’s President)

    Limited Supply

    Hexclad’s President discusses building a 9-figure brand by positioning cookware as a high-end celebrity-coveted product.

  3. 3. 'Power has transitioned': Axel Arigato's founders on the importance of listening to customers

    The Glossy Podcast

    The founders of Axel Arigato discuss using high-quality design and customer listening to fill gaps in the footwear market and scale a premium DTC brand.

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