Premiumization

Answer

Hexclad’s President discusses building a 9-figure brand through celebrity partnerships and high-end product positioning.

Source: S9 E2: Masterclass: Building 9 Figure Celebrity Partnerships (ft. Hexclad’s President) on Limited Supply.

Top episodes

1. 1. S9 E2: Masterclass: Building 9 Figure Celebrity Partnerships (ft. Hexclad’s President)

   Limited Supply

   Hexclad’s President discusses building a 9-figure brand through celebrity partnerships and high-end product positioning.

2. 2. From 75 Stores to 3,500: Inside My Better Batch’s Retail Growth

   Retail Remix

   Lindsay Hancock explains how My Better Batch scaled by finding a 'premium shortcut' in a legacy-dominated retail category.

3. 3. The Dominos of Selling High Value Products

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   The Hammersley brothers discuss their system for effectively scaling high-value, premium products and maintaining brand authenticity.

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