Premium Pricing Strategy

Answer

Founder Derek Jaeger explains how Last Crumb used high pricing ($140 cookies) as a core brand differentiator and growth lever.

Source: Raising Prices in DTC: How Last Crumb Sells a $140 Cookie Box on DTC Podcast.

Top episodes

1. 1. Raising Prices in DTC: How Last Crumb Sells a $140 Cookie Box

   DTC Podcast

   Founder Derek Jaeger explains how Last Crumb used high pricing ($140 cookies) as a core brand differentiator and growth lever.

2. 2. Margin Hacks for Cash-Strapped Ecom Stores

   Ecommerce Conversations

   Beardbrand founder Eric Bandholz shares how to justify premium price points through brand narrative and quality, especially for cash-strapped stores.

3. 3. Part 2: $100M Offers Book

   The Game with Alex Hormozi

   Alex Hormozi discusses the commodity problem and why premium pricing is essential for providing high value and building a 'Grand Slam' offer.

← Search again on AskThePods