Beardbrand founder shares strategies for justifying higher price points through branding and service rather than competing on price.
Beardbrand founder shares strategies for justifying higher price points through branding and service rather than competing on price.
Explores the transformation of menswear brand Moss from a discount-heavy model to a premium quality brand focused on value-based pricing.
Follows Herd & Grace as they navigate the challenges of marketing and maintaining a premium price point for high-end artisanal products.