Teri Johnson shares how she turned Harlem Candle Co. into a multimillion-dollar brand focused on luxury goods and premium pricing through storytelling and community.
Teri Johnson shares how she turned Harlem Candle Co. into a multimillion-dollar brand focused on luxury goods and premium pricing through storytelling and community.
Host Eric Bandholz shares lessons from Beardbrand on using brand narrative and high-quality products to justify premium pricing and maintain margins.
Ecommerce entrepreneur Ana Bolanos discusses the strategies required to sell high-priced, artisan products by building brand prestige.