Teri Johnson explains how she built Harlem Candle Co. into a luxury brand by focusing on culture, storytelling, and premium market positioning.
Teri Johnson explains how she built Harlem Candle Co. into a luxury brand by focusing on culture, storytelling, and premium market positioning.
Eric Bandholz shares lessons on justifying premium price points through brand narrative and customer service for cash-strapped stores.
Ana Bolanos discusses the 'one thing' missing when selling high-priced products: targeting the right audience and building brand prestige for luxury items.