Eric Bandholz shares lessons from Beardbrand on justifying higher prices through brand narrative, community, and service.
Eric Bandholz shares lessons from Beardbrand on justifying higher prices through brand narrative, community, and service.
Explores why customers pay premiums for brands like Santa Cruz Bicycles and the components of lasting brand equity.
Mark and Ian Hammersley discuss scaling high-value products through effective value propositions and brand equity.