Predictive Analytics In Marketing

Top 3 podcast episodes answering this question on AskThePods · using predictive analytics for marketing strategies.

Answer

Arlen Robinson and Zain Shah discuss leveraging AI and data strategy, specifically Marketing Mix Modeling and data governance, to improve marketing outcomes.

Source: Unlocking AI's Potential in Marketing - with Zainulabedin Shah on eCommerce Marketing Podcast.

Top episodes

  1. 1. Unlocking AI's Potential in Marketing - with Zainulabedin Shah

    eCommerce Marketing Podcast

    Arlen Robinson and Zain Shah discuss leveraging AI and data strategy, specifically Marketing Mix Modeling and data governance, to improve marketing outcomes.

  2. 2. Will AI Be a Gift-Giving Hero or Retail Headache? | Reimagining Retail

    Behind the Numbers: an EMARKETER Podcast

    Explores how retailers use AI and predictive analytics for holiday shopping strategies, back-to-school trends, and digital marketing optimizations.

  3. 3. EP 66: 12 Unusual segments that drive serious eCommerce revenue

    Send It!

    Jimmy Kim and Chase Dimond dive into 12 powerful email and SMS segments using predictive analytics and RFM analysis to boost conversions.

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