Nick Stoltz of Measured discusses incrementality and using test/control markets to build predictive models for ecommerce measurement.
Nick Stoltz of Measured discusses incrementality and using test/control markets to build predictive models for ecommerce measurement.
Michael True explains how Prescient AI uses media measurement and modeling to help brands predict the impact of their marketing spend.
Philip and Brian review their previous market predictions, analyzing why certain forecasts about retail and tech shifts proved accurate.