How electric toothbrush brand SURI used pre-launch prep and community building to become a multimillion-dollar brand in two years.
How electric toothbrush brand SURI used pre-launch prep and community building to become a multimillion-dollar brand in two years.
Expert Vance Lee explains how to leverage pre-order launches for Amazon FBA and private labels to mitigate risk.
Focuses on a pre-launch phase involving pre-orders and beta testing that helped a brand raise $2.8 million.