Pilothouse shares an 8-week playbook for Black Friday preparation, focusing on building and warming up audiences before the main sales event.
Pilothouse shares an 8-week playbook for Black Friday preparation, focusing on building and warming up audiences before the main sales event.
This episode covers the essential preparation needed before a crowdfunding campaign goes live, including pre-launch teasers and building a backer list.
A detailed guide on crafting a marketing plan for Kickstarter, with heavy emphasis on the 'pre-launch' activities required for success.