A deep dive into Pilothouse’s 8-week preparation strategy for major Q4 sales, focusing on audience building and engagement before the main campaign launch.
A deep dive into Pilothouse’s 8-week preparation strategy for major Q4 sales, focusing on audience building and engagement before the main campaign launch.
Explores the brand playbook of Bobbie and E.l.f, emphasizing the importance of defining campaign goals, budgets, and KPIs well before execution.
Discusses how to scale Meta campaigns for Halloween by starting early and using Advantage+ Shopping to build momentum before the peak period.