A deep dive into the anatomy and analytics of ad creative, focusing on optimizing spend and using AI-powered models for data-driven scaling.
A deep dive into the anatomy and analytics of ad creative, focusing on optimizing spend and using AI-powered models for data-driven scaling.
Eric Seufert joins the show to discuss data-driven measurement strategies and how to apply data science principles to modern marketing.
Explores CTC’s Spend & aMER forecasting model to help brands understand the relationship between ad spend and efficiency.