A deep dive into BFCM planning and the 'Q5' opportunity—the crucial post-holiday period where brands can capitalize on gift card spending and lower ad costs.
A deep dive into BFCM planning and the 'Q5' opportunity—the crucial post-holiday period where brands can capitalize on gift card spending and lower ad costs.
Focused on Black Friday 2024, this episode includes specific planning for customer engagement and sales tactics immediately following the main holiday rush.
Strategies to bring Q4 customers back in the New Year, focusing on repeat purchases during the slower months of January and February.